Challenge: Drive awareness of our newly released SaaS metrics reporting with key influencers in the SaaS and Venture Capital community.

Solution: Create a highly valuable piece of content that Top VC Influencers could want to share with their portfolios and online communities, and that the SaaS community could use to understand how to calculate these challenging metrics.

Outcomes: 
– 27x more traffic than average post in first month
– 1.2k shares, 60x the amount of average shares
– Top 5 most trafficked posts for 4 months
– Shared by 75% of VCs featured, including introductions to portfolio companies

http://www.insightsquared.com/2015/12/vc-influencers-top-saas-metrics/