Challenge: Develop a collaborative partnership with the Salesforce AppExchange, while driving awareness of InsightSquared’s free sales and marketing apps.

Solution: Create a high-quality,  viral piece of content that featured great companies in the Salesforce ecosystem, highlighted the power of the Salesforce AppExchange, and provided value to the sales and marketing community.

Outcomes: 

– 17x more traffic than average post in first month
– 1.3k shares, 65x the amount of average shares
– Top 5 most-trafficked posts on blog for 8 months
– Shared by top Salesforce excutives and @Salesforce twitter handle

http://www.insightsquared.com/2015/06/periodic-table-of-appexchange-apps/