Just like dating, attracting prospects to your business’ social media campaigns can be a challenge. Though we’re sure you’re quite the real-life Cassanova, here are some suggestions when it comes to courting yourself some fine-looking social media prospects:
1. Don’t be a Wolf in Sheep’s Clothing (aka – be genuine): Just like you can spot a sleazebag from halfway across a crowded bar, social media users can totally see through a company just trying to play it cool to get fans and followers. Don’t lure them in with witty banter if you plan to BLAST them with marketing messages a week later. Instead, ask questions you generally want to know the answers to, run contests users will actually be interested in, and plan to engage, not broadcast.
2. Be prepared for the good… and the bad: When you put yourself out there, sometimes you get the Prince and sometimes you get the Frog. Some of your users will be smart, funny, and engaging while others might just want to criticize your company or product. Make sure you’ve got a plan to react to both types, and no… deleting unflattering comments doesn’t count as a solid plan (unless they’re flinging 4 letter words at you). Always think through your strategy before you put yourself/your brand out there.
3. Go to the right places: If your favorite Friday night activity is building model airplanes while listening to Beethoven’s 5th symphony, you might not want to go out clubbing to meet your next soul mate. Seems simple, right? Well, the same thing is true about social media: as tough as it is to swallow, some businesses might not fit well on Facebook, for example, because they are just not that social. The takeaway is: know your audience and go where they are. If they don’t have a central meeting place, maybe creating a blog or forum will give them one!
4. Tell them how pretty they are: Ok, maybe that’s a little too creepy – but thank your fans, followers, and brand advocates! Make them feel like they get as much out of this relationship as you do, and make them feel special – with “members only” messaging, discounts, and “in the know” opportunities.
And if these suggestions don’t get you the hook-up, maybe lose the suspenders.
*Originally written for and posted on the ListEngage blog*